Headway brain injury awareness week
Dear colleagues,
I hope this reaches most of you before you head off for the Christmas break.
After a great deal of work and planning, we are in a position to update you
on the detail for next year’s awareness campaign, which will take place
between 31 March and 6 April 2008. As this is two weeks later than the DANA
Brain Injury Week and to minimise any confusion, the campaign will be
entitled Action for Brain Injury Week – or ABI for short. We have selected
this later date after listening to feedback from Headway Groups and Branches
and to ensure the dates clash with as few other events as possible.
We have compiled a survey into the attitudes of brain injury survivors,
which has been distributed both by direct mail to key stakeholders, via
Headway News and online at
http://www.surveymonkey.com/s.aspx?sm=Q_2bkyGANK3aWCqm18Sq9ZmA_3d_3d
It is designed to find out how brain injury survivors struggle to gain
recognition and support in a variety of different environments. We hope the
results will enable us to get the message out that, while survivors achieve
amazing things, they need support and understanding to maximise their
chances of gaining maximum quality of life. We ask for your support in
encouraging brain injury survivors to complete this survey, to make the
findings as hard-hitting as possible. The deadline for completed surveys is
21 January 2008, after which we will be analysing results and releasing the
findings in a media campaign.
Headway groups will receive the following materials to support their
activities during Action for Brain Injury Week:
25 January 2008 – campaign toolkit, comprising:
* supplies of posters, featuring real brain injury survivors who have
achieved amazing things against the odds
* template news release to give media forward notice of the results of the
survey
* checklist for running a media open day, including ideas for replicating
the effects of brain injury for journalists to experience
* PowerPoint presentation on brain injury and its effects for use with range
of audiences, from schools to local workplaces
* Advice on key messages and working with local case studies to gain media
coverage
10 March 2008 – Embargoed news release with results of survey findings
If anything is unclear, do please let us know. Meanwhile, have a very happy
and peaceful Christmas.
With best wishes,
Elaine
Elaine Finch
Director of Communications
Headway – the brain injury association
London Office
Nelson Hospital
Kingston Road
London
SW20 8DB
T: 020 8545 9646
M: 07912 843467
E: directorofcomms@headway.org.uk
Helpline: 0808 800 22 44
Please support the BBC Radio 4 Appeal for Headway! Tune into David Tennant
on Radio 4 on Sunday 23 December at 7.55am or 9.26pm and help make a
difference to the lives of brain injury survivors.
This is an email from Headway – the brain injury association. The contents
of this email are confidential to the ordinary user of the email address to
which it is addressed. No-one else may place any reliance on it, or copy or
forward all or any of it in any form.
Headway – the brain injury association is a Registered Charity No 1025852
and a company limited by guarantee Registered in England No. 2346893